Management Intensives : Marketing the Arts to Millenials

MI MARKETING TO MILLENNIALS FA

Overview:  Understanding the current challenges of the arts industry, insights on how Millennials think, feel and do about arts and creating effective strategies to gain and turn Millennials into art advocates.

Speaker Profile:

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  Ms. Venus R. Navalta is the current Chief Executive Officer of Mediabrands Philippines. She became the chairman of  Zenith Optimedia winning three “Media Agency of the Year” awards. Aside from Zenith Optimedia, she served as the EVP and Head for the McCann World Group garnering five unprecedented “Media Agency of the Year” awards.  She’s named as one of UP Broadcast Communications’ most outstanding alumni during the university’s centennial celebration in 2008.

 

 

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